Add in the competing networks (Davis is with Showtime and Garcia with DAZN), and the reasons began to mount why this fight that made oh-so-much sense would fall by the wayside in the fashion of megafights like Anthony Joshua-Deontay Wilder and, more recently, Errol Spence Jr.-Terence Crawford and Tyson Fury-Oleksandr Usyk.Īnd those issues had to be accounted for before the parties could even dive into the meat of the negotiations: the contracted weight, network agreement and, of course, how the money would be divvied up.īut standing in New York City, the pair met face to face and did their best to inject some hype into their 136-pound PPV showdown, which promises to be one of boxing's biggest revenue drivers in years. Given the long-held bad blood between Al Haymon's Premier Boxing Champions (Davis' promoter) and Oscar De La Hoya's Golden Boy Promotions (Garcia's), there was ample skepticism this fight would see the light of day anytime soon. Typically when a fight of this magnitude is constructed, it's past the matchup's viable expiration date in regard to the fighters' athletic primes - as was the case for Mayweather-Manny Pacquiao, which nonetheless was a commercial success. Often, he's mistaken for an influencer-turned-boxer himself, but he was a decorated amateur who began boxing at age 7 before mastering the art of self-promotion across social media and beyond. The Mexican-American from Southern California is often underestimated due to his model looks - he's sponsored by Amiri, formerly Dior - and legion of influencer followers. He carries a vastly different fan base into this showdown.
#DAVIS VS CRUZ PURSE PLUS#
Garcia (23-0, 19 KOs) has 9.5 million followers on Instagram, plus more than 5 million on TikTok.
He boasts 4.6 million followers on Instagram. Now without Mayweather, Davis still owns a massive collection of celebrity supporters who are mesmerized by his crushing power and quiet aura. This matchup pits two of the sport's top stars, undefeated fighters under the age of 30, who carry vastly different fan bases - many of whom don't typically watch boxing.ĭavis (28-0, 26 KOs) hails from Baltimore and for a long time enjoyed the imprimatur of Floyd Mayweather along with all the celebrities from the hip-hop industry and sports world that accompany such an association. Years and years of fighting words on social media had actually led to signed contracts for a real fight inside the ring, an occurrence far too seldom the norm in the increasingly fractured boxing business. GERVONTA "TANK" DAVIS and Ryan Garcia stood face to face last month in Times Square, a rare - and unexpected - sight for myriad reasons. 'This is the fight to save boxing': Inside the making of Gervonta Davis-Ryan Garcia
#DAVIS VS CRUZ PURSE UPGRADE#
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